Most people’s world view of wealth is as a zero-sum game. A big impediment to attraction of wealth is the idea that the amount of wealth floating around to be attracted is limited. If you believe it’s limited, then you believe that each dollar you get came to you at someone else’s expense, your gain another’s loss. That makes your subconscious mind queasy. So it keeps your wealth attraction power turned down. Never to full power. To let it operate at full power would be unfair and harmful to others. If you are a decent human being, and you have this viewpoint, then you will always modulate your wealth attraction power. If too much starts pouring in too easily, guilt is produced as if it were insulin being produced by the pancreas after pigging out on a whole pizza. You can’t help it. Your wealth magnetism will be turned down for you. Read the rest of this entry »
Then, of those who do start, few follow through. A lot of business owners, marketers, and sales professionals who start promising valuable relationships with prospects and with customers or clients never follow up to develop them and sustain them. This is not just a matter of dis-organization, dysfunction, or sloth. It has deeper meaning.
My experience with entrepreneurs constantly enjoying a massive and steady flow of customers or clients, opportunities and wealth streaming to them is that they think in terms of “process” rather than “incident,” and “opportunity” rather than “outcome.” Read the rest of this entry »
In the past couple years, most business owners have had to battle an unfriendly economy, and must now adjust to an evolving “New Economy.” This is harder for some than others, but the path to success is the same for all: not permitting any conditions or circumstances to dictate results. Not to embrace any excuses for not doing well. Excuses sabotage creativity and initiative.
As an entrepreneur, you are going to screw up. And you are going to have bad things happen on your watch that you actually had no hand in, or feel you couldn’t possibly prevent. That’s a given. What’s important to understand is that the world watches and responds to the way you handle these situations.
If you blame others, blame circumstances, offer up excuses, you telegraph weakness. If you step up, accept responsibility, offer no excuses, and roll up your sleeves and work, you telegraph strength and command respect. With excuse-making, you may obtain some sympathy and pity but at the price of respect. And wealth is never transferred based on pity. It moves based on respect. Wealth attraction power has a great deal to do with self-respect and respect of others, and that has a great deal to do with your acceptance, even your embrace, of responsibility.
People who lived through The Great Depression kept a “Depression mentality” their entire lives. They stored and hoarded, they were debt averse, they squeezed the last drop from every tube, repaired rather than replaced anything that might be patched together and made to limp along just a little further. Such thrift is not necessarily a bad thing, and our modern society could benefit from a little more of it.
This kind of thrift taken to extremes, however, represents some inner, emotional scarring. It speaks of fear. In business a certain level of prudent paranoia, of considering worst-case scenarios, and intelligent scheming to avoid them or insuring against them is necessary, just as it is in ordinary life. Read the rest of this entry »
In the midst of one of his dark periods, when the news was filled with stories of his financial demise, Donald Trump talks about feeling like just staying hidden at home but instead strapping on his tuxedo and going to an important gala - because he knew he could not possibly gain by staying home. At a time, some 30 years or so ago, when I was captain of a company everyone in its industry knew to be in deep and dire financial circumstances, I considered skipping that year’s convention. But I didn’t. It might have been less stressful, less embarrassing, more comfortable to stay home. But I couldn’t possibly gain doing that. I went. I put myself in a place where it was at least possible good, productive, profitable things could happen - and they did.
Hopefully, you aren’t in the upside down financial condition I was, or Donald Trump was, at the above-mentioned times. But regardless of your circumstances, you have to make a point of putting yourself in places where opportunity can occur. My father passed on a pair of cufflinks to me with the letters: YCDBSOYA. They stand for: You Can’t Do Business Sitting On Your Ass
Ok, you receive less mail each day. What better way to get your message to the targeted audience you want ot reach. Marketing Week just did a poll that found 56% of marketers still plan to use direct mail as one of the ways to get their message out.
It’s has to be part of your resources for marketing your business.
Many times I hear: “We have tried to implement a CRM/Sales Automation program here at ACE Widget but they just don’t work for us.”
Well, as I have explained in the past and John King who wrote an article “Who to Blame When CRM Fails” points out that companies need to look within themselves. It’s not always the technolgy that’s to blame. CRM technology can work the way you do business.
Companies have to determine where the failure or stop gap is within their own organization. Many times it’s a combination of not getting the stakeholders involved, training and buy-in by all that will use it.
How do I keep track of all my contacts?
How do I keep in touch wilth my prospects, leads and customers?
How can I automate a drip marketing campaign?
How can I keep up to date on each contact’s LinkedIn and other social media activities?
Then you should seriously consider attending our seminar:
Date: October 22, 2009
Time: 8am to 12 pm
Location:
LivingWaters conference Center
15 John L. Dietsch Blvd
North Attleborough, MA
Here is a link to review to learn more and register:
Recently, I’ve been posting about Twitter and I also have been active in other social media networks. The BIG question remains to be answered and is asked of me several times: Is Social Media a time waster or can you grow your business using it.
Well, it does depend on who is your target audience. I know that is vague but let me try to take a stab at it here to explain it.
Previously, I wrote about an article in The Boston Globe of a new restaurant (B2C) that was trying to create buzz about themselves before they opened. They posted items about building the restaurant, the menu offerings and built up an anticipation about the grand opening. They had a successful opening week.
I have also observed where a company that sells B2B uses Twitter, Facebook and LinkedIn to let everyone know of their new products they developed and are now selling.
