As the book states on it’s cover
“A Little Story About A Powerful Business Idea”.

The Go-Giver is a parable about a salesman named Joe who is struggling to make his sales quota. 
 
Joe hears about a legendary consultant called the Chairman who has made millions and is retired.  Seeking this consultant Joe hopes to use him to assist in closing a BIG DEAL.

However, Joe agrees to spend a week with the Chairman who introduces him to go-givers and at the end of the week the connector who puts them all together.  The Chairman teaches Joe “The Five Laws of Stratospheric Success”,

Bob Burg and John David Mann have written only 133 pages but don’t be fooled by the small number of pages.  As it has been said great things come in small packages.

The writing style of a parable made it not only easy to read but easy to understand and assist in envisioning how I can use what I learned immediately.  I highly encourage you to read it soon and take action to become a go-giver and meet your connector.  You will see how giving will lead to many returns in your business.

What happens when you go to lunch and an employee receives a call from the BIG DEAL you have been trying to close this month.

They may write down a message and forget to hand it to you because the employee doesn’t know it’s the BIG DEAL!

You come back from lunch and proceed with your day while the BIG DEAL gets impatient waiting for your call and closes the sale with your competitor!!

So it’s all in your head which now is frustrated because…

YOU LOST THE BIG DEAL OF THE MONTH!!

This example may be a simple one but it illustrates why you need to have a contact management system in place.

If your business was using a contact management system your assisant could have assigned a high priority alarm to call the BIG DEAL when you came back from lunch. You would have made the call and closed the BIG DEAL!! That’s a great ending to the story!!

Why is a contact management system
better than having it all in my head??
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