I know it’s been a while since I last wrote. 

February is a short month in days and it just

seems to have flown by with the sales
and marketing automation projects I have
been working on using ACT! by Sage and Infusionsoft.

However, I had time to read a book on nurture marketing.  This book got me to thinking about how we all try new things in marketing but sometimes the tried and true still work the best today. 

We sometimes lose our way when trying to get out the word about our product and services.  In this world we want the sale now not five days from now. We go for the easy sale and leave the others behind. 

As the sub-title states “A Step-by-Step Process for Growing Clients by Design”, we forget that there are steps to marketing and selling and nurturing is the core to doing it successfully. (more…)

This week I spoke to the owner of a lawncare business about the upcoming season.   He was concerned that some of the commercial and retail properties would be cutting back on lawncare services.  Residential customers were cutting back as well and telling him they are going to do it themselves. 

We started talking about his plans for marketing this year.  Like every year he’s going to send out about 5,000 post cards a few times and figures to pick up new customers from it.  

We discussed connecting with his existing customers.  I was surprised that basically he didn’t agree on spending money on them since they already pay for his services. 

So every year he goes after new accounts and ignores his existing customers.  It’s not the economy that is the main reason for losing customers it’s his marketing and sales process.

Here’s 5 Ways to Retain Your Customers.
(more…)