Many times I hear: “We have tried to implement a CRM/Sales Automation program here at ACE Widget but they just don’t work for us.”

Well, as I have explained in the past and John King who wrote an article “Who to Blame When CRM Fails” points out that companies need to look within themselves.  It’s not always the technolgy that’s to blame.  CRM technology can work the way you do business.

Companies  have to determine where the failure or stop gap is within their own organization.  Many times it’s a combination of not getting the stakeholders involved, training and buy-in by all that will use it.

Great article.  You can read more here.

So you’ve been wondering if this social media stuff is really popular.  Can it really influence my business?

Take a look at the new word for 2009 from the Oxford Dictionary.  

http://blog.oup.com/2009/11/unfriend/

It’s time to start thinking how can you take advantage of social media as one of your sources for marketing your business.