Mary found she was spending a lot of time trying to find new leads and not generating enough sales to make quota.   The existing base of customers hardly bought a second time and many went to competitors to purchase the same quality products. 
 
Mary and the owner discussed and implemented an automated sales and marketing system. 
 
Once a business automates their sales and marketing, many experience increased sales.

Here is what we did for them:
 
1. Automated the marketing process for prospects which included letters, faxes, emails, and scheduled calls for their sales team.
2. Setup a multistep campaign for new leads generated from the marketing.
3. Setup multistep campaigns for existing customers to obtain repeat business.
4. Automated scheduled follow-up calls for the sales team of existing customers who haven’t purchased in the past quarter.
5. Segmented lists to target customers for each product line.
6. New leads found them on-line and called-in which cut down on travel expenses.
 
In today’s environment you need to start implementing multiple step marketing campaigns.  Some leads may want to buy today but many will buy when they need your products and services.
 
Keeping in front of them on a monthly basis increases your awareness and makes it easier for the leads to find you.  These are great pre-qualified leads when they contact your business to purchase your products and services. 
 
Multistep marketing to existing customers not only increases repeat sales but making them aware of your other products and services can increase your overall sales volume across all product and service lines.

Tags: Increased Sales, Marketing Automation, Multistep Campaign

This entry was posted on Sunday, October 26th, 2008 at 9:41 pm and is filed under Business, Management, Marketing, Sales Technology, Technology, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.