I know it’s been a while since I last wrote. 

February is a short month in days and it just

seems to have flown by with the sales
and marketing automation projects I have
been working on using ACT! by Sage and Infusionsoft.

However, I had time to read a book on nurture marketing.  This book got me to thinking about how we all try new things in marketing but sometimes the tried and true still work the best today. 

We sometimes lose our way when trying to get out the word about our product and services.  In this world we want the sale now not five days from now. We go for the easy sale and leave the others behind. 

As the sub-title states “A Step-by-Step Process for Growing Clients by Design”, we forget that there are steps to marketing and selling and nurturing is the core to doing it successfully. (more…)

As the book states on it’s cover
“A Little Story About A Powerful Business Idea”.

The Go-Giver is a parable about a salesman named Joe who is struggling to make his sales quota. 
 
Joe hears about a legendary consultant called the Chairman who has made millions and is retired.  Seeking this consultant Joe hopes to use him to assist in closing a BIG DEAL.

However, Joe agrees to spend a week with the Chairman who introduces him to go-givers and at the end of the week the connector who puts them all together.  The Chairman teaches Joe “The Five Laws of Stratospheric Success”,

Bob Burg and John David Mann have written only 133 pages but don’t be fooled by the small number of pages.  As it has been said great things come in small packages.

The writing style of a parable made it not only easy to read but easy to understand and assist in envisioning how I can use what I learned immediately.  I highly encourage you to read it soon and take action to become a go-giver and meet your connector.  You will see how giving will lead to many returns in your business.