Most people’s world view of wealth is as a zero-sum game. A big impediment to attraction of wealth is the idea that the amount of wealth floating around to be attracted is limited. If you believe it’s limited, then you believe that each dollar you get came to you at someone else’s expense, your gain another’s loss. That makes your subconscious mind queasy. So it keeps your wealth attraction power turned down. Never to full power. To let it operate at full power would be unfair and harmful to others. If you are a decent human being, and you have this viewpoint, then you will always modulate your wealth attraction power. If too much starts pouring in too easily, guilt is produced as if it were insulin being produced by the pancreas after pigging out on a whole pizza. You can’t help it. Your wealth magnetism will be turned down for you. (more…)
Then, of those who do start, few follow through. A lot of business owners, marketers, and sales professionals who start promising valuable relationships with prospects and with customers or clients never follow up to develop them and sustain them. This is not just a matter of dis-organization, dysfunction, or sloth. It has deeper meaning.
My experience with entrepreneurs constantly enjoying a massive and steady flow of customers or clients, opportunities and wealth streaming to them is that they think in terms of “process” rather than “incident,” and “opportunity” rather than “outcome.” (more…)
In the past couple years, most business owners have had to battle an unfriendly economy, and must now adjust to an evolving “New Economy.” This is harder for some than others, but the path to success is the same for all: not permitting any conditions or circumstances to dictate results. Not to embrace any excuses for not doing well. Excuses sabotage creativity and initiative.
As an entrepreneur, you are going to screw up. And you are going to have bad things happen on your watch that you actually had no hand in, or feel you couldn’t possibly prevent. That’s a given. What’s important to understand is that the world watches and responds to the way you handle these situations.
If you blame others, blame circumstances, offer up excuses, you telegraph weakness. If you step up, accept responsibility, offer no excuses, and roll up your sleeves and work, you telegraph strength and command respect. With excuse-making, you may obtain some sympathy and pity but at the price of respect. And wealth is never transferred based on pity. It moves based on respect. Wealth attraction power has a great deal to do with self-respect and respect of others, and that has a great deal to do with your acceptance, even your embrace, of responsibility.
People who lived through The Great Depression kept a “Depression mentality” their entire lives. They stored and hoarded, they were debt averse, they squeezed the last drop from every tube, repaired rather than replaced anything that might be patched together and made to limp along just a little further. Such thrift is not necessarily a bad thing, and our modern society could benefit from a little more of it.
This kind of thrift taken to extremes, however, represents some inner, emotional scarring. It speaks of fear. In business a certain level of prudent paranoia, of considering worst-case scenarios, and intelligent scheming to avoid them or insuring against them is necessary, just as it is in ordinary life. (more…)
I want to pass along a story today from the Boston Globe ‘Tweets’ on the menu are a sweet deal about restaurants using Twitter to increase business. In the story a restaurant used Twitter to let everyone know of their progress of building and opening a new restaurant. On opening night the place was packed and at least half the patrons from Twitter.
Since my last post I have received emails from followers doubting social networking can help to inprove their business. Take a look at this article and leave me a comment on your thoughts about LinkedIn, Facebook and Twitter. Tell me how you use them or why you don’t feel they are effective to market your business.
I know you’ve heard about this internet thing called:
It’s a way to stay connected with your customers.
It’s a way to meet new contacts that may become customers.
It’s inexpensive.
So is it worth it?
In the last couple of months we have been using social media to reach out to other potential customers from outside our immediate market. We have seen an increase in activity and interest in our services and products. Using social media is becoming the new way for prospects
that are looking for information on products and services you offer.
It should be one of your tools in your sales tool box.
If you would like to learn more about social media give us a call to discuss how you can grow your business through social media at 508-226-4565.
Recently it came to my attention that Hyundai had a new ad for its vehicles. But it was different than the regular ads you see on television. You know: the get cash back now and employee discount ads. Take a look here:
seems to have flown by with the sales
and marketing automation projects I have
been working on using ACT! by Sage and Infusionsoft.
However, I had time to read a book on nurture marketing. This book got me to thinking about how we all try new things in marketing but sometimes the tried and true still work the best today.
We sometimes lose our way when trying to get out the word about our product and services. In this world we want the sale now not five days from now. We go for the easy sale and leave the others behind.
As the sub-title states “A Step-by-Step Process for Growing Clients by Design”, we forget that there are steps to marketing and selling and nurturing is the core to doing it successfully. (more…)
On RI’s WJAR TV they recently had a news report of one company being successful in this down economy. Brewer’s Cove Haven Marina of Barrington RI: Doing Well in Tough Times
They have invested $7m in their operations, expanded and had employees get certified in repair, maintenance etc.. of boats. Upto 40% of their customers are from out of state. They have improved the marinas they own and plan to increase employment in the spring when boating starts up again in Narragansett Bay.
I am alway hearing that this economy is getting my business down. Well here’s a business that has planned for it.
Don’t think it’s to late to start getting your business back on track. If a marina that is a seasonal business dealing with a non-essential luxury item can do it so can you!!
Get your marketing ramped up and be in front of as many new leads and remind your existing customers that your here and can sell and service them now.
If you need help in getting your marketing ramped up and automated call us at 508-226-4565.
I know you’ve heard about this internet thing called:
