Most people’s world view of wealth is as a zero-sum game. A big impediment to attraction of wealth is the idea that the amount of wealth floating around to be attracted is limited. If you believe it’s limited, then you believe that each dollar you get came to you at someone else’s expense, your gain another’s loss. That makes your subconscious mind queasy. So it keeps your wealth attraction power turned down. Never to full power. To let it operate at full power would be unfair and harmful to others. If you are a decent human being, and you have this viewpoint, then you will always modulate your wealth attraction power. If too much starts pouring in too easily, guilt is produced as if it were insulin being produced by the pancreas after pigging out on a whole pizza. You can’t help it. Your wealth magnetism will be turned down for you. (more…)
In the midst of one of his dark periods, when the news was filled with stories of his financial demise, Donald Trump talks about feeling like just staying hidden at home but instead strapping on his tuxedo and going to an important gala - because he knew he could not possibly gain by staying home. At a time, some 30 years or so ago, when I was captain of a company everyone in its industry knew to be in deep and dire financial circumstances, I considered skipping that year’s convention. But I didn’t. It might have been less stressful, less embarrassing, more comfortable to stay home. But I couldn’t possibly gain doing that. I went. I put myself in a place where it was at least possible good, productive, profitable things could happen - and they did.
Hopefully, you aren’t in the upside down financial condition I was, or Donald Trump was, at the above-mentioned times. But regardless of your circumstances, you have to make a point of putting yourself in places where opportunity can occur. My father passed on a pair of cufflinks to me with the letters: YCDBSOYA. They stand for: You Can’t Do Business Sitting On Your Ass
Recently, I’ve been posting about Twitter and I also have been active in other social media networks. The BIG question remains to be answered and is asked of me several times: Is Social Media a time waster or can you grow your business using it.
Well, it does depend on who is your target audience. I know that is vague but let me try to take a stab at it here to explain it.
Previously, I wrote about an article in The Boston Globe of a new restaurant (B2C) that was trying to create buzz about themselves before they opened. They posted items about building the restaurant, the menu offerings and built up an anticipation about the grand opening. They had a successful opening week.
I have also observed where a company that sells B2B uses Twitter, Facebook and LinkedIn to let everyone know of their new products they developed and are now selling.
I want to pass along a story today from the Boston Globe ‘Tweets’ on the menu are a sweet deal about restaurants using Twitter to increase business. In the story a restaurant used Twitter to let everyone know of their progress of building and opening a new restaurant. On opening night the place was packed and at least half the patrons from Twitter.
Since my last post I have received emails from followers doubting social networking can help to inprove their business. Take a look at this article and leave me a comment on your thoughts about LinkedIn, Facebook and Twitter. Tell me how you use them or why you don’t feel they are effective to market your business.
I know you’ve heard about this internet thing called:
It’s a way to stay connected with your customers.
It’s a way to meet new contacts that may become customers.
It’s inexpensive.
So is it worth it?
In the last couple of months we have been using social media to reach out to other potential customers from outside our immediate market. We have seen an increase in activity and interest in our services and products. Using social media is becoming the new way for prospects
that are looking for information on products and services you offer.
It should be one of your tools in your sales tool box.
If you would like to learn more about social media give us a call to discuss how you can grow your business through social media at 508-226-4565.
Recently it came to my attention that Hyundai had a new ad for its vehicles. But it was different than the regular ads you see on television. You know: the get cash back now and employee discount ads. Take a look here:
seems to have flown by with the sales
and marketing automation projects I have
been working on using ACT! by Sage and Infusionsoft.
However, I had time to read a book on nurture marketing. This book got me to thinking about how we all try new things in marketing but sometimes the tried and true still work the best today.
We sometimes lose our way when trying to get out the word about our product and services. In this world we want the sale now not five days from now. We go for the easy sale and leave the others behind.
As the sub-title states “A Step-by-Step Process for Growing Clients by Design”, we forget that there are steps to marketing and selling and nurturing is the core to doing it successfully. (more…)
This week I spoke to the owner of a lawncare business about the upcoming season. He was concerned that some of the commercial and retail properties would be cutting back on lawncare services. Residential customers were cutting back as well and telling him they are going to do it themselves.
We started talking about his plans for marketing this year. Like every year he’s going to send out about 5,000 post cards a few times and figures to pick up new customers from it.
We discussed connecting with his existing customers. I was surprised that basically he didn’t agree on spending money on them since they already pay for his services.
So every year he goes after new accounts and ignores his existing customers. It’s not the economy that is the main reason for losing customers it’s his marketing and sales process.
On RI’s WJAR TV they recently had a news report of one company being successful in this down economy. Brewer’s Cove Haven Marina of Barrington RI: Doing Well in Tough Times
They have invested $7m in their operations, expanded and had employees get certified in repair, maintenance etc.. of boats. Upto 40% of their customers are from out of state. They have improved the marinas they own and plan to increase employment in the spring when boating starts up again in Narragansett Bay.
I am alway hearing that this economy is getting my business down. Well here’s a business that has planned for it.
Don’t think it’s to late to start getting your business back on track. If a marina that is a seasonal business dealing with a non-essential luxury item can do it so can you!!
Get your marketing ramped up and be in front of as many new leads and remind your existing customers that your here and can sell and service them now.
If you need help in getting your marketing ramped up and automated call us at 508-226-4565.
It started out as just one of those typical business conversations that changed to a conversation about marketing. “How’s business?” “Business has been slow in my industry lately. I am concerned that we are not seeing new customers and existing customers aren’t buying much from us although some of them I talk to say they are busy right now.” “Hmm, are you still getting the word out about your products?” “What do you mean?” (more…)
I know you’ve heard about this internet thing called:
It started out as just one of those typical business conversations that changed to a conversation about marketing.
