I bought a mailing list of businesses and sent an expensive mailing.  Based on the list I had expected a big response from the mailing. 

Taking into account 3-4 days for the mail to arrive and a weekend.  I waited for the phone to ring……but it was quiet. I know I’m not the only one to have these results.  But I did learn something from this and it was time to start over and begin to create a new list.

My 5 Steps to a better mailing list: (more…)

The US Postal Service announced in September that it still adds about 2 million addresses each year.  However, the volume of mail dropped by 9 billion pieces for the fiscal year ended September 30, 2008.

In this economy there is a silver lining to reach more customers and it’s by using direct mail!  Sending your direct mail offer has a better chance of being seen by more people because they receive less stuff each day in their home or business mail box.

More eyes see direct mail offers than email!!

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