Archive for the ‘Direct Mail’ Category

How To Liberate Your Wealth Magnetism

Monday, August 30th, 2010

As told by Dan S. Kennedy

Most people’s world view of wealth is as a zero-sum game. A big impediment to attraction of wealth is the idea that the amount of wealth floating around to be attracted is limited. If you believe it’s limited, then you believe that each dollar you get came to you at someone else’s expense, your gain another’s loss. That makes your subconscious mind queasy. So it keeps your wealth attraction power turned down. Never to full power. To let it operate at full power would be unfair and harmful to others. If you are a decent human being, and you have this viewpoint, then you will always modulate your wealth attraction power. If too much starts pouring in too easily, guilt is produced as if it were insulin being produced by the pancreas after pigging out on a whole pizza. You can’t help it. Your wealth magnetism will be turned down for you. (more…)

Posted in B2B, B2C, Business, Business Books, Customer Relationship, Direct Mail, Marketing, Sales, Social Media | No Comments »

Think ‘Process’ And ‘Relationship’ Not ‘Sales Incident’

Monday, August 23rd, 2010

As told by Dan S. Kennedy

A lot of people never start. Never do anything.

Then, of those who do start, few follow through. A lot of business owners, marketers, and sales professionals who start promising valuable relationships with prospects and with customers or clients never follow up to develop them and sustain them. This is not just a matter of dis-organization, dysfunction, or sloth. It has deeper meaning.

My experience with entrepreneurs constantly enjoying a massive and steady flow of customers or clients, opportunities and wealth streaming to them is that they think in terms of “process” rather than “incident,” and “opportunity” rather than “outcome.” (more…)

Posted in B2B, B2C, Business, Business Books, Direct Mail, Internet Marketing, Management, Marketing, Sales | No Comments »

What To Expect, As We Transition From Recession to New Economy

Monday, August 9th, 2010

As told by Dan S. Kennedy

People who lived through The Great Depression kept a “Depression mentality” their entire lives. They stored and hoarded, they were debt averse, they squeezed the last drop from every tube, repaired rather than replaced anything that might be patched together and made to limp along just a little further. Such thrift is not necessarily a bad thing, and our modern society could benefit from a little more of it.

This kind of thrift taken to extremes, however, represents some inner, emotional scarring. It speaks of fear. In business a certain level of prudent paranoia, of considering worst-case scenarios, and intelligent scheming to avoid them or insuring against them is necessary, just as it is in ordinary life. (more…)

Posted in B2B, B2C, Business, Business Books, Direct Mail, Internet Marketing, Management, Marketing, Sales, Social Media | No Comments »

Direct Mail is still a media with value

Thursday, December 10th, 2009

Ok, you receive less mail each day.  What better way to get your message to the targeted audience you want ot reach.  Marketing Week  just did a poll that found 56% of marketers still plan to use direct mail as one of the ways to get their message out.

It’s has to be part of your resources for marketing your business.

Posted in Direct Mail, Marketing, Nurture Marketing, Sales | No Comments »

5 Steps to a Better Mailing List

Friday, November 28th, 2008

I bought a mailing list of businesses and sent an expensive mailing.  Based on the list I had expected a big response from the mailing. 

Taking into account 3-4 days for the mail to arrive and a weekend.  I waited for the phone to ring……but it was quiet. I know I’m not the only one to have these results.  But I did learn something from this and it was time to start over and begin to create a new list.

My 5 Steps to a better mailing list: (more…)

Posted in Direct Mail, Mailing List, Marketing, Sales | 1 Comment »

Selling by Direct Mail Lives!

Sunday, October 19th, 2008

The US Postal Service announced in September that it still adds about 2 million addresses each year.  However, the volume of mail dropped by 9 billion pieces for the fiscal year ended September 30, 2008.

In this economy there is a silver lining to reach more customers and it’s by using direct mail!  Sending your direct mail offer has a better chance of being seen by more people because they receive less stuff each day in their home or business mail box.

More eyes see direct mail offers than email!!

(more…)

Posted in Business, Direct Mail, Marketing, Sales, Sales Technology | 2 Comments »