I bought a mailing list of businesses and sent an expensive mailing.  Based on the list I had expected a big response from the mailing. 

Taking into account 3-4 days for the mail to arrive and a weekend.  I waited for the phone to ring……but it was quiet. I know I’m not the only one to have these results.  But I did learn something from this and it was time to start over and begin to create a new list.

My 5 Steps to a better mailing list: (more…)