I know it’s been a while since I last wrote.
February is a short month in days and it just
seems to have flown by with the sales
and marketing automation projects I have
been working on using ACT! by Sage and Infusionsoft.
However, I had time to read a book on nurture marketing. This book got me to thinking about how we all try new things in marketing but sometimes the tried and true still work the best today.
We sometimes lose our way when trying to get out the word about our product and services. In this world we want the sale now not five days from now. We go for the easy sale and leave the others behind.
As the sub-title states “A Step-by-Step Process for Growing Clients by Design”, we forget that there are steps to marketing and selling and nurturing is the core to doing it successfully. (more…)