Great advice. As a list broker, one of the most frequent pieces of advice I give people is to cut the list down. Not only because you can get a more specific target group, but also because you can then possibly afford more touches. Better to do 5 mailings to the same 1000 prospects than 1 mailing to 5000 prospects.

Bob Salvas

Studies have shown that loyal customers:
Purchase your products and services again and again over time
Increase the volume of their purchases
Buy beyond traditional purchases, across product lines
Refer your company’s products and services to others
Become immune to the pull of the competition
Give your company the benefit of the doubt when something goes wrong
Keep in mind:
It costs 7-10 times more to recruit a new customer than to keep an existing one
A gain in customer loyalty of only 5% can lift lifetime profits per customer by as much as 95%
An increase in loyalty of just 2% is, in some sectors, equivalent to a 10% cost reduction

I looked over your blog and it looks really good. Do you ever do link exchanges on your blog roll? If you do, I’d like to exchange links with you.

Let me know if you’re interested.

Thanks..