It’s not the CRM Technology that Fails
Many times I hear: “We have tried to implement a CRM/Sales Automation program here at ACE Widget but they just don’t work for us.”
Well, as I have explained in the past and John King who wrote an article “Who to Blame When CRM Fails” points out that companies need to look within themselves. It’s not always the technolgy that’s to blame. CRM technology can work the way you do business.
Companies have to determine where the failure or stop gap is within their own organization. Many times it’s a combination of not getting the stakeholders involved, training and buy-in by all that will use it.
Great article. You can read more here.
