Social Media Networking: Is it for your business?
Recently, I’ve been posting about Twitter and I also have been active in other social media networks. The BIG question remains to be answered and is asked of me several times: Is Social Media a time waster or can you grow your business using it.
Well, it does depend on who is your target audience. I know that is vague but let me try to take a stab at it here to explain it.
Previously, I wrote about an article in The Boston Globe of a new restaurant (B2C) that was trying to create buzz about themselves before they opened. They posted items about building the restaurant, the menu offerings and built up an anticipation about the grand opening. They had a successful opening week.
I have also observed where a company that sells B2B uses Twitter, Facebook and LinkedIn to let everyone know of their new products they developed and are now selling.
So what is the right mix for your business?
If your a restaurant or a business that sells to consumers through print, direct mail or TV/Radio then Twitter and Facebook would fit the type of customers for your business.
If your a business that sells to other businesses then LinkedIn and possibly Twitter would reach the customers for your business.
I know others would say Facebook is also a media as well however, its all in how you use it and the customers you want to attract.
Our business sells B2B and we have tried all three in our marketing plan. Here’a how we use them:
LinkedIn: Great for B2B networking. you can even form your own group that is exclusive to the type of customers that fit your product and services.
Facebook: Seems to be limited to the friends and friends of friends that you can connect with. However, your business could work here if you start a fan club related to your business products and services.
Twitter: Now here is a media that can be all over the place. But you can target the clients who would be looking for you. I have had some success in connecting with ACT! users accross the U.S. It is more than just a B2C it can be used in any business. Even if all you do is search for users twittering looking for solutions that you can provide.
So take a look at your business and the right customers for you. You’ll find that there is profits to be made by getting involved in social media networking.
Tell me about your successes with using social media. The best story submitted by August 15, 2009 wins a prize.
Tags: B2B, B2C, Business Networking, Marketing, Sales, Social Media
