Recently, I’ve been posting about Twitter and I also have been active in other social media networks.  The BIG question remains to be answered and is asked of me several times:  Is Social Media a time waster or can you grow your business using it.

Well, it does depend on who is your target audience.  I know that is vague but let me try to take a stab at it here to explain it.

Previously, I wrote about an article in The Boston Globe of a new restaurant (B2C) that was trying to create buzz about themselves before they opened.  They posted items about building the restaurant, the menu offerings and built up an anticipation about the grand opening.  They had a successful opening week.

I have also observed where a company that sells B2B uses Twitter, Facebook and LinkedIn to let everyone know of their new products they developed and are now selling.

So what is the right mix for your business?

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