Recently, I’ve been posting about Twitter and I also have been active in other social media networks.  The BIG question remains to be answered and is asked of me several times:  Is Social Media a time waster or can you grow your business using it.

Well, it does depend on who is your target audience.  I know that is vague but let me try to take a stab at it here to explain it.

Previously, I wrote about an article in The Boston Globe of a new restaurant (B2C) that was trying to create buzz about themselves before they opened.  They posted items about building the restaurant, the menu offerings and built up an anticipation about the grand opening.  They had a successful opening week.

I have also observed where a company that sells B2B uses Twitter, Facebook and LinkedIn to let everyone know of their new products they developed and are now selling.

So what is the right mix for your business?

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I want to pass along a story today from the Boston Globe ‘Tweets’ on the menu are a sweet deal about restaurants using Twitter to increase business.  In the story a restaurant used Twitter to let everyone know of their progress of building and opening a new restaurant.  On opening night the place was packed and at least half the patrons from Twitter.

Since my last post I have received emails from followers doubting social networking can help to inprove their business.  Take a look at this article and leave me a comment on your thoughts about LinkedIn, Facebook and Twitter.   Tell me how you use them or why you don’t feel they are effective to market your business.

I know you’ve heard about this internet thing called:

1. It’s a way to stay connected with your customers. 
2. It’s a way to meet new contacts that may become customers.
3. It’s inexpensive.

So is it worth it?

In the last couple of months we have been using social media to reach out to other potential customers from outside our immediate market.  We have seen an increase in activity and interest in our services and products.  Using social media is becoming the new way for prospects 
that are looking for information on products and services you offer.  

It should be one of your tools in your sales tool box.

If you would like to learn more about social media give us a call to discuss how you can grow your business through social media at 508-226-4565. 

Follow me on Twitter: http://www.twitter.com/JoeNorcott

As the book states on it’s cover
“A Little Story About A Powerful Business Idea”.

The Go-Giver is a parable about a salesman named Joe who is struggling to make his sales quota. 
 
Joe hears about a legendary consultant called the Chairman who has made millions and is retired.  Seeking this consultant Joe hopes to use him to assist in closing a BIG DEAL.

However, Joe agrees to spend a week with the Chairman who introduces him to go-givers and at the end of the week the connector who puts them all together.  The Chairman teaches Joe “The Five Laws of Stratospheric Success”,

Bob Burg and John David Mann have written only 133 pages but don’t be fooled by the small number of pages.  As it has been said great things come in small packages.

The writing style of a parable made it not only easy to read but easy to understand and assist in envisioning how I can use what I learned immediately.  I highly encourage you to read it soon and take action to become a go-giver and meet your connector.  You will see how giving will lead to many returns in your business.