I want to pass along a story today from the Boston Globe ‘Tweets’ on the menu are a sweet deal about restaurants using Twitter to increase business.  In the story a restaurant used Twitter to let everyone know of their progress of building and opening a new restaurant.  On opening night the place was packed and at least half the patrons from Twitter.

Since my last post I have received emails from followers doubting social networking can help to inprove their business.  Take a look at this article and leave me a comment on your thoughts about LinkedIn, Facebook and Twitter.   Tell me how you use them or why you don’t feel they are effective to market your business.

What happens when you go to lunch and an employee receives a call from the BIG DEAL you have been trying to close this month.

They may write down a message and forget to hand it to you because the employee doesn’t know it’s the BIG DEAL!

You come back from lunch and proceed with your day while the BIG DEAL gets impatient waiting for your call and closes the sale with your competitor!!

So it’s all in your head which now is frustrated because…

YOU LOST THE BIG DEAL OF THE MONTH!!

This example may be a simple one but it illustrates why you need to have a contact management system in place.

If your business was using a contact management system your assisant could have assigned a high priority alarm to call the BIG DEAL when you came back from lunch. You would have made the call and closed the BIG DEAL!! That’s a great ending to the story!!

Why is a contact management system
better than having it all in my head??
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