Recently, I’ve been posting about Twitter and I also have been active in other social media networks.  The BIG question remains to be answered and is asked of me several times:  Is Social Media a time waster or can you grow your business using it.

Well, it does depend on who is your target audience.  I know that is vague but let me try to take a stab at it here to explain it.

Previously, I wrote about an article in The Boston Globe of a new restaurant (B2C) that was trying to create buzz about themselves before they opened.  They posted items about building the restaurant, the menu offerings and built up an anticipation about the grand opening.  They had a successful opening week.

I have also observed where a company that sells B2B uses Twitter, Facebook and LinkedIn to let everyone know of their new products they developed and are now selling.

So what is the right mix for your business?

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What happens when you go to lunch and an employee receives a call from the BIG DEAL you have been trying to close this month.

They may write down a message and forget to hand it to you because the employee doesn’t know it’s the BIG DEAL!

You come back from lunch and proceed with your day while the BIG DEAL gets impatient waiting for your call and closes the sale with your competitor!!

So it’s all in your head which now is frustrated because…

YOU LOST THE BIG DEAL OF THE MONTH!!

This example may be a simple one but it illustrates why you need to have a contact management system in place.

If your business was using a contact management system your assisant could have assigned a high priority alarm to call the BIG DEAL when you came back from lunch. You would have made the call and closed the BIG DEAL!! That’s a great ending to the story!!

Why is a contact management system
better than having it all in my head??
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