Recently, I’ve been posting about Twitter and I also have been active in other social media networks.  The BIG question remains to be answered and is asked of me several times:  Is Social Media a time waster or can you grow your business using it.

Well, it does depend on who is your target audience.  I know that is vague but let me try to take a stab at it here to explain it.

Previously, I wrote about an article in The Boston Globe of a new restaurant (B2C) that was trying to create buzz about themselves before they opened.  They posted items about building the restaurant, the menu offerings and built up an anticipation about the grand opening.  They had a successful opening week.

I have also observed where a company that sells B2B uses Twitter, Facebook and LinkedIn to let everyone know of their new products they developed and are now selling.

So what is the right mix for your business?

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I want to pass along a story today from the Boston Globe ‘Tweets’ on the menu are a sweet deal about restaurants using Twitter to increase business.  In the story a restaurant used Twitter to let everyone know of their progress of building and opening a new restaurant.  On opening night the place was packed and at least half the patrons from Twitter.

Since my last post I have received emails from followers doubting social networking can help to inprove their business.  Take a look at this article and leave me a comment on your thoughts about LinkedIn, Facebook and Twitter.   Tell me how you use them or why you don’t feel they are effective to market your business.

I know you’ve heard about this internet thing called:

1. It’s a way to stay connected with your customers. 
2. It’s a way to meet new contacts that may become customers.
3. It’s inexpensive.

So is it worth it?

In the last couple of months we have been using social media to reach out to other potential customers from outside our immediate market.  We have seen an increase in activity and interest in our services and products.  Using social media is becoming the new way for prospects 
that are looking for information on products and services you offer.  

It should be one of your tools in your sales tool box.

If you would like to learn more about social media give us a call to discuss how you can grow your business through social media at 508-226-4565. 

Follow me on Twitter: http://www.twitter.com/JoeNorcott